How social media campaigns shaped the 2024 Lok Sabha elections
The recently released report by Lokniti-CSDS provides a data-driven analysis of digital platforms’ role in 2024 elections, showing how they complemented traditional door-to-door efforts in mobilising voters. This is Part 2 of the study. Campaign songs are increasingly vital tools for political communication, offering a catchy and accessible medium to amplify candidates’ messages and mobilise … Read more